Summer is around the corner, and luxury travelers are always on the lookout for new destinations to explore. While Mykonos, Ibiza, and Saint Tropez have been the go-to luxury hotspots for many years, a new destination is making waves in the travel industry - Puerto Escondido in Mexico's Oaxaca region.
Puerto Escondido is a hidden gem that is now gaining recognition as a luxury destination for travelers seeking an authentic Mexican experience. With its stunning beaches, rich culture, and vibrant food scene, Puerto Escondido has something for everyone. But how can hotel General Managers (GMs) capture more demand for their hotels in this new hotspot?
In this blog post, we'll explore the reasons why Puerto Escondido is becoming a new luxury hotspot and share some tips for hotel GMs on how to capture more demand with the right marketing and product.
Why Puerto Escondido is the New Luxury Hotspot
Authentic Mexican Experience: Puerto Escondido is a place where travelers can experience authentic Mexican culture. Unlike other luxury destinations that have been commercialized, Puerto Escondido still maintains its local charm, making it a unique and authentic experience for travelers.
Stunning Beaches: The beaches in Puerto Escondido are some of the most beautiful in Mexico. The Playa Zicatela beach is known as the Mexican Pipeline and is famous for its huge waves, making it a popular destination for surfers. Other beaches such as Carrizalillo, Bacocho, and Manzanillo are perfect for swimming and sunbathing.
Vibrant Food Scene: Puerto Escondido has a vibrant food scene, with many local restaurants and street vendors serving authentic Mexican dishes. From fresh seafood to mouth-watering tacos, travelers can explore the flavors of Mexico in Puerto Escondido.
Adventure Activities: Puerto Escondido offers many adventure activities such as surfing, fishing, hiking, and even whale watching. These activities attract adventure-seeking luxury travelers who want to explore the natural beauty of the region.
How Hotel GMs Can Capture More Demand
Invest in Digital Marketing: To capture more demand, hotel GMs must invest in digital marketing. This includes creating a strong online presence, optimizing their website for search engines, and using social media to promote their hotel.
Provide Unique Experiences: Luxury travelers are looking for unique experiences, and hotel GMs can provide this by offering authentic local experiences such as cultural tours, cooking classes, and local music performances.
Focus on Personalized Service: Providing personalized service is crucial for capturing more demand. This includes anticipating guests' needs, offering customized experiences, and providing exceptional customer service.
Leverage Influencer Marketing: Influencer marketing is a powerful tool for hotel GMs to capture more demand. By partnering with influencers, hotels can reach a larger audience and showcase their unique offerings.
Offer Luxury Amenities: Luxury travelers expect high-end amenities, and hotels must deliver on this. This includes providing premium bedding, luxury toiletries, and high-quality food and beverage offerings.
Puerto Escondido is the new luxury hotspot that hotel GMs should be paying attention to. With its authentic Mexican experience, stunning beaches, vibrant food scene, and adventure activities, Puerto Escondido is quickly becoming a popular destination for luxury travelers. To capture more demand for their hotels, hotel GMs need to focus on implementing the right marketing strategies and creating a unique and personalized product that meets the needs and desires of their guests. By differentiating themselves from other luxury destinations and highlighting the unique offerings of Puerto Escondido, hotel GMs can attract more visitors and increase their revenue. With the right approach, Puerto Escondido has the potential to become one of the most sought-after luxury travel destinations in the world.
- "Travelers Shifting Towards Domestic Trips, Luxury Properties for Post-Pandemic Stays." Tripadvisor, 8 Mar. 2021, https://www.tripadvisor.com/PressCenter-i809-c1-Press_Releases.html.
- "Oaxaca, the Colorful Mexican Destination, is a Great Choice for Travel in 2021." Luxury Travel Advisor, 19 Jan. 2021, https://www.luxurytraveladvisor.com/mexico/oaxaca-colorful-mexican-destination-great-choice-for-travel-2021.
- "Puerto Escondido: Why the Time to Invest is Now." VGS, 17 Mar. 2021, https://vgs.net/insights/puerto-escondido-why-the-time-to-invest-is-now.
- "Luxury Travel Trends: How COVID-19 Has Changed The Way We Travel." Forbes, 11 Dec. 2020, https://www.forbes.com/sites/forbestravelguide/2020/12/11/luxury-travel-trends-how-covid-19-has-changed-the-way-we-travel/?sh=70c41d312df1.
- "Mexico Tourism Statistics 2021: Mexico Travel Trends and Insights." BookIt.com, https://bookit.com/mexico/travel-guide/mexico-tourism-statistics-2021/.