Through comprehensive data analytics, we dig deep into guest behaviors, preferences, and patterns. This knowledge becomes the foundation for all strategies we develop, ensuring they resonate with your target audience.

Guest Insights

  • User research and competitive analysis: Gain insights into guests' needs, preferences, and behaviors while benchmarking against competitors.
  • Website and booking data analysis: Analyze data to uncover patterns, trends, and opportunities for optimizing the guest experience and driving revenue.
  • Media mix modeling: Develop effective marketing strategies by evaluating the performance of different media channels.
  • Segmentation and personas creation: Create detailed customer segments and personas to personalize marketing efforts and enhance guest engagement.

Our targeted, high-impact campaigns are designed to elevate your hotel's presence. By tapping into advanced marketing platforms and techniques, we ensure your hotel gets the visibility it deserves.

Growth Marketing

  • Value proposition design: Craft compelling value propositions that showcase your property's unique offerings.
  • Referral Strategies: Turn satisfied guests into your brand ambassadors.
  • Acquisition Strategies: Implement campaigns to attract new guests.
  • Loyalty Programs: Foster guest loyalty and encourage repeat visits.

From the initial interaction on your website or OTAs to the final booking, we aim for perfection. With strategies ranging from dynamic pricing to crafting unique packages, we focus on enhancing the guest booking experience.

Booking Optimization

  • Funnel Refinement: Streamline the guest's journey from interest to reservation.
  • Pricing Strategies: Dynamic pricing that aligns with market trends and your hotel's value.
  • Package Development: Combine stays with other amenities for irresistible offers.
  • Web design and development: Create visually appealing and user-friendly websites to attract and engage guests.

Partner with VGS to unlock your revenue growth today.